STRATEGI KOMUNIKASI HUMAS PT POS INDONESIA (PERSERO) DALAM MENINGKATKAN PELANGGAN (STUDI KASUS CUSTOMER RELATIONS PRODUK DUIT POS MULTIGUNA)

Rismita Rismita

Abstract


Abstract

Strategy of communications of Liasion PT Indonesia Post (persero) in improving customer (case study of customer relations product of money post multiguna) Pursuant to background of problem that is PT Indonesia (persero) wish to introduce product of money post multiguna through with refer toing strategy communications in order to can reach goals specified. As for target of this research is to konow strategy communications of Liasion PT Indonesia Post (persero) in improving customer product of money post multiguna in range of time 2007-2008. To reply research problem, writer use concepts about strategy of liasion  communications,  7-Cs,  promotion  hotchpotch,  analyse  SWOT,  and also customer  relations. Method of research used is case study with approach qualitative. Data of primary obtained by through observation and interview unrightiously is internal and eksternal, while data of secunder obtained by through study of literature and documentation. Location choice in publicity departement of office of wilpos IV Jakarta and election of informan of pursuant to purposive sampling. Definition conception that is communications strategy, Liasion and customer. Focus convergent research at strategy of communications of Liasion and customer improvement.Result of this research is strategy of communications of Liasion PT Indonesia Post (persero) in improving customer of through hotchpotch of in media print, sale of personal exploitedly is employees, sales promotion givenly is bonus, brochure and standing banner. As for conclution from this research taht is strategy of communications of Liasion PT Indonesia Post (persero) of through  promotion  hotchpotch,  concept  7-Cs  and  analyse  SWOT  and  also  the  improvement  of customer through customer relations.

 

 

Keywords: Strategy of Communications, Improving Customer, Custumer Relations

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References


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