STRATEGI PUBLIC RELATION DALAM PELAYANAN INFORMASI

Pudji Utomo

Abstract


Abstract

Essential of Public Relations activity is communication, both internal and external organization or instutions.  Principle of effective communication is communicator must oriented to communicant.  Whereas, communicant or target audience of Public Relations has odifference characteristic and self interest to organization.  That difference which cause Public Relations approach is difference too.  So, actually we neeed a strategy for information service is effectively. Strategy of Public Relations is the best alternative is choosen for achieving the goal of Public Relation plan. Public Relations objective is establish and develoving favorable image for organization or institution.  For that, activity of Public Relations is directed effort perception of stakeholders, have root them attiude.  If the process making is success, so found favorable opinion, take turn will establish favorable image. In making satrategy in information service, there are four important elements must be attentioned, that is ; the credibility of Public Relations Officer ( PRO ), internal coordination in organization or institution, favorable relation between Public Relations Officer with source of information, and package of massage oriented to target audience.

 

Keywords: Strategic public relations, pelayanan informasi

Full Text:

PDF

References


Daftar Pustaka

Ali, Novel, “Hubungan Masyarakat”, Universitas Terbuka, Jakarta, 1970.

Abdurachman , Oemi, Dasar – Dasar Public Relations, PT, Citra Aditya, Bandung, 1990.

Cutlip, Scott M, dan Center, Allen H, “Effective Public Relations”, Prentice Hall, Inc Englewood Cliffs, New Yersey, 1971.

Effendy, Onong Uchyana, ”Hubungan Masyarakat Suatu Studi Komunikologis”, Remaja Rosdakarya, Bandung, 1990.

Jefkin, Frank, ”Public Relations”, Alih bahasa Haris Munandar, Erlangga, Jakarta, 1966.

Moore, H Frazier, ”Hubungan Masyarakat, Prinsip, Kasus dan Masalah”, Remaja Karya, Bandung, 1988.

Mahmud Mahidin, ”Pengantar Hubungan Masyarakat”, Unversitas terbuka, Jakarta 1988.

Macnamara’s, Jim, “Public Relations Handbook”, Brown Prior Anderson, Australia, 2000.

Ruslan, Rusady, “Manajemen Humas dan Manajemen Komunikasi”, Raja Grafindo Persada, Jakarta, 1999.

Simon, Raymond, “Public Relations; Cases and Simulations”, Grid Inc, Columbus, Ohio, United States, 1977.


Refbacks

  • There are currently no refbacks.


View My Stats