Zinggara Hidayat



The study of people in Southeast Asia has its own uniqueness. Malay Serumpun ethnic and Chinese were dispersed naturally in the region now known as one of the rapidly growing area of the world today. People of Malays and Chinese in Southeast Asia allied initially migrated, and then the next generation was born and grew up in the region as their own home (original homeland). Community interacts, transacts, and expresses its existence directly and or through the media. The use of the Internet (new media) in a communication event has become part of their identity and lifestyle of the global community. These sites, blogs, and Facebook have become part of life where it seems diversity characteristics as the original. Moreover, for the young, personal blog sites and social networks now tend to be claimed as an integral part of life of the millennium generation.This paper attempt to capture the existence of Malay and Chinese diaspora as virtually, especially in Southeast Asia including of Indonesia, Malaysia, Singapore, and Brunei Darussalam. Their existence is interpreted in the context of historical values, characteristic physical appearance, language, clothes, cooking (cuisine), non-physical characteristics that include the presence of both ethnic dynamics in socio-political contestation, Asian values and religiosity. Various official website of the government shows less dominant caharacteristics of the virtual representation of ethnic Malays and Chinese. But on the social sites that appear quite expressive representation, both characteristics of ethnic and other symbols. Views can not be separated from both race attractions between forces in the region. The tendency of the identity claim may still exist in some communities, but the representation of the dominant community has now emerged is a part of the global community, in terms of English usage, fashion, and universal values. The presence of two large clusters of races is the result of their struggle in the fight for equality, independence, social dynamics, politics, and culture from the colonial and postcolonial domination of power, and is now a global power.


Keywords: Southeast Asia Cultural Studies, Diaspora Serumpun Malay, Diaspora Tionghoa

Full Text:



Daftar Pustaka

Abdullah, Othman bin, “Islam and Democracy: Reflecting the Role of Islam in Malaysia and Indonesia,” a thesis of Naval Postgraduate School, Montetery, CA, March 2002, 99p.

Abuza, Zachary (2003). Militant Islam in Southeast Asia Crucible of Terror. Boulder, CO: Lynne

Anuar, Mustafa K. “Politics and the Media in Malaysia,” in Philippine Journal of Third Worlds Studies, 2005, 20(1): 25-47.

Azra, Ayzumardi (2004). The Origins of Islamic Reformism in Southeast Asia.. Honolulu: University of Hawaii Press. 254 pp.

Barr, Michael D. “Lee Kuan Yew: Race, Culture and Genes,” in Journal of Contemporary Asia, Vol. 29; 2, 1999: 145-166.

Barrell, Ray & Pain, Nigel “Developments in East and Their Implications for the UK and Europe,” a paper of LINK Project in Kuala Lumpur, September 1997.

Boellstroff, Tom & Lindquist, Joan, “Bodies of Emotion: Rethinking Culture and Emotion through Southeast Asia,” in Ethnos, Vol. 69:4, Dec, 2004:437-444.

Bradley, C. Paul, “Communal Politics in Malaysian Borneo,” in The Western Political Quarterly, Vol. 21; 1 (Mar., 1968): 123-140.

Case, William F. “Can the ‘Halfway House’ Stand? Semidemocracy and Elite Theory in Three Southeast Asian Countries,” in Comparative Politics, Vol. 28; 4 (July 1996), 437-464.

Chang Yau Hoon, “Assimilation, Multiculturalism, Hybridity: the Dilemmas of Ethnic Chinese in Post-Suharto Indonesia,” in Asian Ethnicity, 7(2), 149-166.

Clammer, J.R. (2002). Diaspora and Identity: The sociology of Culture in Southeast Asia. Singapore: Pelanduk Publications, 339 pp.

Ding Choo Ming, “Local Wisdom in Malay Manuscripts,” in Resonance, Apr-Jun, 2009: 18-22.

Forshee, Jill (2006). Culture and Customs of Indonesia. Westport, CT: Greenwood. 265 pp.

Edward T. Hall dan Mildred Hall (1990). Cultural Differences. Yarmouth, Maine: Intercultural Press, Inc. 196 pp.

Hefner, Robert W. (2000). Civil Islam: Muslims and Democratization in Indonesia. Princeton, New Jersey, NJ: Princeton University Press. 311 pp.

Heryanto, Ariel “Cultural Studies’ Significant Others: The Case of Indonesia,” in International Cultural Studies Conference, Trawas, Indonesia, 3-5 Feb. 2003.

Hidayat, Z. ”Dimensi Budaya dalam Perkembangan Disiplin Ilmu Komunikasi,” in Komunikiologi Journal of Communication, Fikom, UEU, Jakarta: Mar. 2011, 28 p.

Hirschman, C. “The Meaning and Measurement of Ethnicity in Malaysia: An Analysis of census Classifications,” in Journal of Asian Studies, Vol. 46, 3 (Aug., 1987): 555-582.

Henry Wai-Cheung Yeung, “The Internationalization of Ethnic Chinese Business Firms from Southeast Asia,” a paper of Blackwell Publishers Ltd 1999, Oxford, UK.

Kadir, Suzaina “Mapping Muslim Politics in southeast Asia after September 11,” in The Pacific Review, Vol. 17 No. 2 June 2004: 1999-222.

Kam-Yee Law “The Myth of Multiracialism in Post-9/11 Singapore: The Tudung Incident,” in New Zealand Journal of Asian Studies 5, 1 (June, 2003): 51-71.

Kingsbury, Damien “Constraints on Reporting Australia’s Asian Neighbours, in Asia Pacific Media Educator, 2, 1997, 102-111.

Lee, Wen-shu et al., “A Sociohistorical Approach to Intercultural Communication”, in Howard Journal of Communications, Vol. 6, Isusue 4, 1995: 262-291..

Lee Kam Hing, “Malaysian Chinese: Seeking Identity in Wawasan 2020,” in Leo Suryadinata (ed.), Ethnic Chinese as Southeast Asians. Singapore: ISAS. 308 pp.

Lian Kwen Fee, “The Construction of Malay Identity across Nations Malaysia, Singapore, and Indonesia,” in Land- en Volkenkunde 157 (2001), No. 4, Leiden, 861-879.

Liu, James H. et al, “Social Representations of History in Malaysia and Singapore..” in Asian Journal of Social Psychology (2002) 5:3-20.

Lumenta, D. “State Boundaries & Ethnic Identity: A Case Study On Iban-Kenyah..” in Economic Prospects Cultural Encounters, & Political Decisions, API Fellows, 2005:1-18.

Long, Ahmad Sunawari et al.”Islam: Past, Present and Future,” in Proceedings of International Seminar on Islamic Thoughts, 7-9 Kuala Lumpur, Dec., 2004. 1178 pp.

MacDougall, John A. & Chew Sock Foon (1976), “English Language Competence and Occupational Mobility in Singapore,” in Pacific Affairs; 49; 2 (Summer, 1976): 294-312.

Manovich, Lev (2001). The Language of New Media. Cambridge, Massachusetts, the MIT Press. 202 pp.

Markus, H.R. & Kitayama, Shinobu, “A Collective Fear of the Collective: Implications for Selves and Theories of Selves,” in PSPB, Vol. 20 No. 5, Oct. 1994: 568-79.

Nor, Nora Mohamed, “An Islamic Reading of Moral Issues in Malay Novels,” a thesis of Universiti Putra Malaysia. 2006. Pp. 25.

Parnickel, B. “The Relations between Ethnic Groups in Malaysia and Their Reflection in Contemporary Malay Prose,” in Land- en Volkenkunde 135; 1979; Leiden, 282-299.

Rabasa, Angel M. (2003). Political Islam in southeast Asia: Moderates, Radicals and Terrorists. London: Oxford University. 82 pp.

Roy, Denny, “Southeast Asia and China: Balancing or Bandwagoning?” in Contemporary Southeast Asia 27, No. 2 (2005): 305-22.

Rozan, M.Z. Abd & Mikami, Yoshiki, “Orthographic Reforms of Standard Malay Online...” in Journal of Universal Language 8, March 2007, 129-159.

Sani, M.Z. Mohd & Hara, A.B. Eby, “Deliberative Democracy in Malaysia and Indonesia: A Comparison,” a paper of Faculty of International Studies, Universiti Utara Malaysia, Kedah, Malaysia. 21p.

Schwartz, Shalom H. “A Theory of Cultural Values and Some Implications for Work,” in Applied Psychology: An International Review, 1999, 48(1), 23-47.

Sekimoto, Teruo, “A Preliminary Report on the Javanese in Selangor, Malaysia,” in Southeast Asian Studies, Vol. 26, No. 2, September 1988, 175-190.

Shamsul A.B. “A History of an Identity, an Identity of a History..,” in Journal of Southeast Asian Studies, 32(3): 355-366 Oct., 2001.

Stark, Jan, “Contesting Models of Islamic Governance in Malaysia and Indonesia,” in Global Change, Peace & Security, Volume 16, Number 1, June 2004, 115-131.

Suryadinata, Leo (ed.) (1997). Ethnic Chinese as Southeast Asians. Singapore: Institute of Southeast Asian Studies. 308 pp.

Suryadinata, Leo, “Ethnic Chinese in Southeast Asia and Their Economic Role,” in Chinese Populations in Contemporary Southeast Asian Societies: Identities.., Armstrong, M.J et al. (eds.), 2001, Routledge, 268 pp.

Taylor, K.W. “The Early Kingdoms”, in Nicholas Tarling (ed.), The Cambridge History of Southeast Asia, Vol. 1, pp. 137-82, Cambridge University Press.

Teeuw, A. “The History of the Malay Language: A Preliminary Survey,” in Bijdragen de Tall-, Land- en Volkenkunde 115 (1959), No. 2, Leiden, 138-156.

Thompson, Mark R. “Whatever Happened to ‘Asian Values’”, in Journal of Democracy, Volume 12, Number 4, October 2001, pp. 154-165.

Tirtosudarmo, Riwanto, “The Orang Melayu and Orang Jawa in the ‘Lands Below the Winds’”, in CRISE Working Paper 14, University of Oxford. March 2005. Pp. 19.

Tu Wei-ming, “Cultural China: The Periphery as the Center,” in Daedalus; Spring 1991; 120, 2; 1-32.

Woodier, Jonathan (2008). Southeast Asia: Karaoke Culture and the Evolution of Personality Politics. Northampton, MA: Edward Elgar. Pp. 377.

Yoshihara, Kunio, “The Comparative Economic Performance of Malaysia: An Anlysis,” in Southeast Asian Studies, Vol. 42, No. 1, June 2004.


  • There are currently no refbacks.

View My Stats