Strategi Pemulihan Citra Mie Gacoan pada Krisis Sertifikasi Halal

Rohmah Nia Chandra Sari, Dzikra Nur Syafitri, Sri Agus Setiani, Dzakiyah Ramadhani

Abstract


Every product in Indonesia needs to ensure its halal guarantee along with the enactment of Law Number 33 of 2014 on Halal Product Guarantee (JPH). In 2022, one of the well-known spicy noodle brands in Indonesia, Mie Gacoan, generated public discussion because it had not yet obtained a halal certificate even though it had been operating since 2016. In response to this, Mie Gacoan pursued various strategies to restore its image. This research aims to find out the image restoration strategy of Mie Gacoan against the crisis related to halal certification. Using a qualitative approach, this research uses documentation techniques in collecting a number of online news articles and content uploaded through Mie Gacoan's official social media accounts. By using Image Restoration Theory as an initial framework in analyzing image restoration strategies, the results show that the crisis communication strategies carried out by Mie Gacoan refer to the three main concepts in Image Restoration Theory, namely reducing offensiveness, corrective action, and mortification for overcome crisis halal guarantee. 

Keywords : Crisis communication, Image Restoration, Halal Product 


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DOI: https://doi.org/10.47007/jkomu.v22i01.1363

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