PUBLIC RELATIONS DALAM KEGIATAN MARKETING

Erman Anom

Abstract


ABSTRACT

Public Relations is the continued process of keying policies, services and actions to the best interest of those individual and groups whose confidence and goodwill an individual or intitution covest, it is the interpretation of these policies, services and actions to assure complete understanding and appreciations.

 

Keywords: Public Relations, Marketing Activities


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References


Daftar Pustaka

Jepkins, Frank, ”Public Relations Untuk Bisnis”, Pustaka Binaman Pressindo, Jakarta, 1994.

Efendy, O. Onong, ”Hubungan Insani”, Remaja Karya, Jakarta, 1988.

Katz, Bernase, ”Bagaimana Mema-sarkan Jasa Profesional”, Binaman Pressindo, Jakarta, 1991.

Rogers, M. Everest et. Al, “Comunication of Innovations”, Remaja Karya, Jakarta, 1981.


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